Jorge
骋辞苍锄谩濒别锄
Senior Lecturer of Marketing
鈥� Ph.D. in Marketing, London Business School
鈥� Master in Business Administration, 天美传媒, University of Navarra
鈥� B.Sc. Physics, University of Barcelona
Jorge Gonzalez is Senior Lecturer in the Marketing Department. He聽studied Physics at the University of Barcelona. He holds an MBA from 天美传媒, Universidad de Navarra, and a Ph.D. in Marketing from London Business School. Since 2006, he has been a member of 天美传媒’s Marketing Department.
During these years, he has published his research in journals such as International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Retailing. Along with his academic publications, he has also developed several pedagogical materials and managerial articles on different topics.
As a faculty member, his teaching covers the core subjects of marketing management in both degree and executive education programs at 天美传媒. He has also developed elective courses for the MBA program on strategy and sales of technological products, marketing of innovations, marketing strategy in industrial markets (B2B) and sales force management.
Areas of interest.
鈥⒙燤arketing of new products
鈥⒙燤arketing models
鈥⒙燤arket research
鈥⒙燤arketing strategy